2024 Deal of the Year Awards — an annual recognition of economic development projects demonstrating innovation and impact.

CALL FOR ENTRIES: 2024 Deal Of The Year Awards
Submit By November 21st!

Wheel Pros Expanding In Alabama 

The aftermarket wheel supplier acquired the assets of an aluminum wheel manufacturing facility in Auburn, AL and plans to open a second U.S. operation there.

Wheel Pros, a U.S. aftermarket wheel supplier, has acquired the assets of an aluminum wheel manufacturing facility in Auburn, AL and plans to open its second U.S. operation there.

Auburn, AL
Colorado-based Wheel Pros has acquired the assets of an aluminum wheel manufacturing facility in Auburn and plans to open its second U.S. operation there, creating 300 jobs. (Image: Wheel Pros)

“This investment secures our position as a leader in our industry and provides us with full control of the entire manufacturing process, ensuring that our customers receive nothing but the best quality products,” said Randy White, CEO and co-founder of Wheel Pros.

“This was the ideal opportunity for expansion — the manufacturing assets and experienced workers are already in place,” White added. “We look forward to joining the Alabama automotive sector and the Auburn community.”

Alabama is globally recognized as a major contributor in automotive assembly and engine manufacturing, and the state has a rapidly growing supplier network. Nearly 1 million cars and light-trucks are produced in Alabama annually, along with over 1.5 million engines.

“We welcome Wheel Pros to Alabama and congratulate them on choosing Auburn to establish their largest U.S. manufacturing presence,” said Governor Kay Ivey. “This multimillion-dollar investment will add 300 new jobs and represents another feather in the cap of our state’s growing automotive industry.”

Colorado-based Wheel Pros is the only branded automotive aftermarket wheel supplier with cast wheel manufacturing capabilities in the U.S. The company designs, manufactures and distributes branded automotive aftermarket wheels, performance tires and accessories.

Wheel Pros expects production of casted aluminum wheels at the new Auburn facility to be up and running in the next few months. The company forecasts that its U.S. manufacturing operations will produce approximately 1.5 million wheels each year.

“Wheel Pros has joined a robust network of automotive manufacturers and suppliers that call our state home,” said Greg Canfield, secretary of the Alabama Department of Commerce. “We are glad that the company sees the potential in Alabama for sustainable growth and long-term success.”

The company’s facility is located in Auburn’s Technology Park North and operations include casting, machining and painting operations.

“We look forward to the impact Wheel Pros will have on East Alabama at a perfect time,” said Auburn Mayor Ron Anders. “We have a manufacturing facility and a workforce that are ready and more than able to meet the company’s needs.

“Wheel Pros’ arrival will bring more jobs to our community, which is great for our residents and our economy,” he added. “We are grateful for Wheel Pros’ investment in our region.”

Want to learn more about Alabama corporate expansion?

Considering Alabama for your company’s relocation or expansion project? Check out all the latest news related to Alabama economic development, corporate relocation, corporate expansion and site selection.

Alabama, Automotive, Daily News, Economic Development, Featured, Industries, Industry Clusters/Hubs, Site Selection Factors, USA - Southeast

alabama, Alabama Department of Commerce, Auburn, Automotive, automotive assembly, automotive supplier, corporate expansion, Technology Park North, wheel manufacturing, Wheel Pros

Sponsored Content
Featured Location

Location Spotlight: Explore Minnesota

With a diverse economy built on industry-leading companies, thriving small businesses, high innovation rates, world-class infrastructure and a skilled, educated, and engaged workforce, there’s room for everyone to thrive.

Featured Video
Minnesota is home to the #1 health care cluster in the world according to Medical Alley. In this short video we take a look at why.

Doing Business in Minnesota, a Microbiologics Perspective

Minnesota is a place where the stars align — geography, culture and institutions – to create an unmatched economic landscape. See why Microbiologics CEO Kristen Knox says there’s no place in the world she’d rather do business than in Minnesota.

Webinars, Podcasts & Videos

Doing Business in Minnesota, a Microbiologics Perspective

Minnesota is a place where the stars align — geography, culture and institutions – to create an unmatched economic landscape. See why Microbiologics CEO Kristen Knox says there’s no place in the world she’d rather do business than in Minnesota.

Minnesota is home to the #1 health care cluster in the world according to Medical Alley. In this short video we take a look at why.

Doing Business in Minnesota, a Microbiologics Perspective

Minnesota is a place where the stars align — geography, culture and institutions – to create an unmatched economic landscape. See why Microbiologics CEO Kristen Knox says there’s no place in the world she’d rather do business than in Minnesota.

Camp Hall – A Next Generation Commerce Park in South Carolina

Camp Hall is a first-of-its-kind, master-planned industrial work space located in Charleston, S.C. As a convergence of people, place and programming, Camp Hall delivers thoughtful infrastructure and logistical features that empower people — and business — to thrive.

Share to...