In response to companies’ rising demand for new future mobility solutions, SIR Robotics Inc. will establish a U.S. business unit to serve North America. SIR (Soluzioni Industriali Robotizzate – Robotic Industrial Solutions) designs and manufactures robotic systems for the automotive and aerospace industries. The Greater Sacramento Economic Council (GSEC) worked with the Italian robotics company to locate its U.S. headquarters at the California Mobility Center (CMC) in Sacramento.
SIR has identified North America as a major growth market and needs a local sales and service subsidiary to support existing customers and expand to serve new ones. Over the last 38 years, SIR has installed approximately 4,000 robotic systems worldwide supplying major companies manufacturing cars, aircraft and industrial goods at a global level.
“The North American market is a strategic destination for us – with notable demand for our solutions as well as automation in industrial applications,” said SIR Robotics North and South America Sales Manager Simone Mulargia. “With a sophisticated technical workforce and a variety of industries looking toward automation in the U.S., high-level robotic lines are a significant opportunity for companies in North America. We believe Sacramento is the ideal location for our U.S. home base because of its talent pool, room for growth and expansion and convenient geographic location.”
When it came time for SIR to identify a location for its U.S. headquarters, the California Mobility Center was a natural fit due to its space, resources and support of industry leading companies that are advancing innovation around California and beyond.
“We believe Sacramento is the ideal location for our U.S. home base because of its talent pool, room for growth and expansion and convenient geographic location.”
“The CMC is a global resource that enhances societal safety, sustainability and equity through new mobility innovations,” said CEO Mark Rosekind. “The CMC helps global companies access the North American future mobility marketplace and offers a curated partnering experience between innovators, regulators, investors and end-users. SIR Robotics will add incredible value to our extensive international ecosystem.”
SIR’s Sacramento-based headquarters, which currently has four U.S. employees, will operate as a regional sales and technical support center for North American companies that want to install SIR’s robotic applications. SIR Robotics will distribute spare parts, upgrade kits and integrated robotic systems manufactured in Italy. The company will also provide technical support and field service for its systems installed in North American countries.
“The presence of an innovative, international robotics company in Greater Sacramento is a substantial development for our region,” said GSEC President and CEO Barry Broome, who is also on the board of the CMC. “The decision to set up a U.S. headquarters in Sacramento speaks to the quality of talent, resources and infrastructure we have to offer here. I look forward to working with SIR Robotics and watching its success.”
Industries SIR serves include automotive, electric vehicles, general industry, aerospace, and plastic and composites. Its solutions can be applied to operations including assembly, welding, cutting and deburring, handling and palletizing, among others.