JUUL Labs Investing $125M In New South Carolina Facility

The company's new electronic cigarette assembly operations will help create more than 500 jobs in Lexington County, SC.

JUUL Labs, Inc. will invest more than $125 million in a new electronic cigarette assembly facility in Lexington County, SC. The San Francisco-based company’s investment is expected to help create more than 500 new jobs to support the assembly operations.

JUUL South Carolina“We are excited to work with community leaders to support the creation of high-quality American jobs for a diverse and inclusive workforce drawn from across the Midlands as we continue to invest in helping adult smokers switch from combustible cigarettes and combatting youth usage,” said JUUL Labs Chief Executive Officer Kevin Burns.

The Lexington County operations will assemble and package JUUL e-cigarette products using advanced production techniques.

“Today, we celebrate JUUL Labs’ investment in Lexington County and the 500 new jobs that will be created as a result,” said Gov. Henry McMaster. “South Carolina’s pro-business environment continues to attract companies to our borders, and I’m excited to see what the future holds for this innovative company.”

“Investments like this one continue to grow South Carolina’s reputation as a top business destination for industries of all types,” said South Carolina Department of Commerce Secretary Bobby Hitt. “I congratulate JUUL Labs and celebrate the job opportunities that today’s announcement in Lexington County will help to create for hard working South Carolinians.”

JUUL Labs was established to help adult smokers switch from combustible cigarettes. Since launching in 2015, the company has maintained a commitment to keeping all tobacco products, including JUUL products, out of the hands of youth. The company stopped the sale of non-tobacco and non-menthol based flavored JUULpods to all of its traditional retail store partners in 2018.

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