Have a nice weekend!

Generac Investing $53M In Wisconsin Expansion

Energy technology solutions company Generac will create more than 700 manufacturing and office jobs throughout Wisconsin.

Generac is expanding its presence in Wisconsin by investing $53 million in its facilities across the state and creating more than 700 new jobs. When the global designer and manufacturer of energy technology solutions and other power products meets its capital investment and job creation goals by 2024, it will receive additional Enterprise Zone tax credits authorized by the Wisconsin Economic Development Corporation (WEDC).

“Generac is experiencing phenomenal demand and growth as the combination of an aging grid and extreme weather are resulting in more frequent and longer-lasting power outages,” said Aaron Jagdfeld, president and CEO of Generac. “We are proud to continue to expand our presence in Wisconsin as we work to meet the incredible market demand. This new facility and our new agreement with the State will allow us to continue to grow Generac to best serve our customers, partners and our people.”

Generac Wisconsin
Generac Power Systems Headquarters in Waukesha, WI. (Photo: Oliver Construction Company)

The $53 million investment includes the recent expansion of its corporate operations into the Village of Pewaukee with the purchase of a new building, plus the creation of 700 new manufacturing and office jobs throughout the state by the end of 2024.

“Generac is a great example of a Wisconsin brand the whole world recognizes and admires,” said Governor Tony Evers. “As we near Manufacturing Month in October, Generac’s decision to further expand in our state is a reminder that Wisconsin leads the nation – and the world — in advanced manufacturing and forward-looking businesses.”

WEDC has been a strategic partner in accelerating Generac’s growth since 2017. Last week, the WEDC Board of Directors authorized increasing the company’s Enterprise Zone tax credits from $10 million to $19 million if the company creates at least 700 new jobs and invests at least $53 million in additional capital expenditures by 2024.

“Generac’s commitment to creating innovative, sustainable energy products for the next century makes it a true powerhouse,” said Missy Hughes, secretary and CEO of WEDC. “WEDC is pleased to be investing in Generac because Generac is investing in Wisconsin – and in our global future.”

Generac provides advanced power grid software solutions, backup and prime power systems for home and industrial applications, solar + battery storage solutions, virtual power plant platforms and engine- and battery-powered tools and equipment. Founded in 1959 in Wisconsin, Generac introduced the first affordable backup generator and later created the category of automatic home standby generator – a market in which nearly eight of 10 generators sold is a Generac.

“Generac has a 62-year track record of investing in people and production in Wisconsin,” said Tom Pettit, chief operations officer of Generac. “This announcement affirms the company’s continued commitment as we continue to serve our customers with essential power solutions.”

“Waukesha County is known for being a great place to develop and expand a business due to our commitment to economic development, great schools and quality of life amenities for employees,” said Waukesha County Executive Paul Farrow. “Today’s announcement highlights Generac’s continued commitment to calling Waukesha County home. We will continue to work with our educational and municipal partners to build upon our stable, skilled community workforce that employers rely on.”

The Milwaukee 7 (M7) regional economic development organization assisted in the company’s expansion efforts.

“We’re delighted that Generac has chosen to make another significant investment in southeastern Wisconsin,” said Gale Klappa, co-chair of the M7 and executive chairman of WEC Energy Group. “Generac is a vital, legacy company that continues to help fuel our region’s economy. The company’s growth has been extraordinary, and we’re proud to support its expansion plans.”

Want to learn more about Wisconsin corporate expansion?

Considering Wisconsin for your company’s relocation or expansion project? Check out all the latest news related to Wisconsin economic development, corporate relocation, corporate expansion and site selection.

Capital Investment, Corporate Headquarters, Daily News, Economic Development, Featured, Incentives, Taxes & Financing, Industries, Manufacturing, Office, R&D/Incubators, Site Selection Factors, USA - Great Lakes, Wisconsin

Business Incentives, Capital Investment, corporate expansion, Employment, Enterprise Zone, Generac, Governor Tony Evers, headquarters, Manufacturing, Pewaukee, R&D, Waukesha, WEDC, wisconsin, Wisconsin Economic Development Corporation

Sponsored Content
Featured Location

Location Spotlight: Topeka, Kansas

With three top universities in the area and connectivity via major interstates, Topeka, Kansas is rich with opportunity. Visit the GO Topeka Economic Partnership to learn more.

Featured Video

Webinars, Podcasts & Videos

Camp Hall – A Next Generation Commerce Park in South Carolina

Camp Hall is a first-of-its-kind, master-planned industrial work space located in Charleston, S.C. As a convergence of people, place and programming, Camp Hall delivers thoughtful infrastructure and logistical features that empower people — and business — to thrive.

Hear from leaders at the Destination Medical Center and Mayo Clinic Business Development in Rochester about why they feel Minnesota is filled with opportunities for founders and why investors should consider the power of startups in Minnesota.

Business Benefits In Minnesota, a Mayo Clinic Business Development and Destination Medical Center Perspective

Hear from leaders at the Destination Medical Center and Mayo Clinic Business Development in Rochester about why they feel Minnesota is filled with opportunities for founders and why investors should consider the power of startups in Minnesota.

Agricultural Heritage Meets Strong Manufacturing Base With a rich history in agriculture, the region is now made up of a strong manufacturing base, including everything from snack foods and Gatorade, to leading human resources software and revolutionary plug-less power systems for electric vehicles. Mount Rogers Regional Partnership's strategic East Coast location is the driving force.

Virginia’s i81-i77 Crossroads | Talent Retention & Manufacturing

Learn about manufacturing jobs and facilities in the Mount Rogers region of southwest Virginia. There is ample opportunity for education and jobs in a region rich with culture and heritage.

Share to...