The opening of a new air-conditioner production facility backed by Japanese multinational electronics and electrical equipment manufacturer Mitsubishi Electric Corporation was recently celebrated in Turkey’s Manisa Organized Industrial Zone. The $100 million investment by Mitsubishi Electric is located on a 646,000-square-foot site, which includes more than 430,000 square feet of indoor space, and will employ approximately 400 people by 2021.
Mitsubishi Electric Turkey was established in April 2016, and the construction of the plant was completed in June 2017 with an investment of $100 million. The plant began production in December 2017 with more than 200 employees.
The company’s AC systems segment, comprising Mitsubishi Electric Turkey, is an integral part of Mitsubishi Electric’s household appliances division. “Turkey – already a prime market for us – has now become our vital production hub,” said President and CEO of Mitsubishi Electric Corporation Masaki Sakuyama.
Mitsubishi Electric will manufacture high-tech environmentally friendly products using the e-factory concept in line with the move towards Industry 4.0, according to President of Mitsubishi Electric Turkey Klima Sistemleri Üretim A.Ş. Katsu Wada.
Turkey is now a global attraction center, and Mitsubishi Electric’s new plant exemplifies the confidence that international investors have in the nation’s economy and its future, according to Minister of Science, Industry, and Technology Faruk Özlü. “As Turkey has successfully grown during the last 15 years, it has become an island of stability and confidence in its region,” said Özlü.
“We have worked hard for this facility since 2013, including the data provision for feasibility, bureaucratic follow-up, site selection support, and various meetings in Japan,” said Invest In Turkey (ISPAT) President Arda Ermut. “We are more than happy to see all of these efforts bear fruit today.”
Ermut further noted that the nation has always turned crisis into opportunities. “Foreign investors use Turkey as a safe haven in the region. For companies that want to explore the opportunities in the region, Turkey has always been a relatively safe place to do business,” he explained.
Mitsubishi Electric operates in 43 countries with more than 138,000 employees. The new plant in Manisa is the company’s first residential air-conditioner plant in Europe.