ExactTarget Expands HQ in Indianapolis

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Email marketing and interactive marketing provider ExactTarget has announced the company’s plans to expand its headquarters in Indianapolis, creating up to 500 new jobs by 2015.

ExactTarget’s latest expansion in Indiana is the company’s third in three years.  The company announced plans in 2007 to add 90 associates at its Indianapolis operations, and in 2008 the company announced plans to open a new technology center and add 300 jobs in Indianapolis.

ExactTarget, which employs more than 580 in Indiana and more than 750 around the globe, plans to invest more than $45 million over the next five years in its technology and infrastructure in downtown Indianapolis.

“ExactTarget’s business continues to grow internationally, now with offices on two more continents, yet the company maintains the bulk of its employment and investment in its home state of Indiana. This company is proof of the strength of our state’s entrepreneurial capital, business climate and workforce and we are so proud to see them surpass every goal they set,” said Gov. Mitch Daniels.

The news of ExactTarget’s Indiana expansion is the latest in the series from the company, which in the past 14 months has announced new or expanded operations in Australia, the United Kingdom, Seattle and San Francisco.  Earlier this month, ExactTarget launched its Pacific Northwest Services Center in Bellevue, Wash., and in August, the company launched its Asia Pacific operations following the acquisition of mPath Global in Sydney and Melbourne.  ExactTarget announced the acquisition of San Francisco-based Twitter platform CoTweet in March, and launched a new international division in London in September 2009 following the acquisition of its U.K.-based reseller Keymail Marketing.

“As we expand into new markets across the country and around the world, we must continue to invest in world-class talent and technology to deliver results for our clients,” said Scott Dorsey, cofounder and chief executive officer, ExactTarget.  “Expanding our operations in Indiana allows us to continue to fuel our business with great minds from Indiana’s colleges and universities and benefit from the competitive economic environment that the Governor and Mayor have worked so hard to create.”

ExactTarget, which powers billions of emails, mobile messages, websites and social media updates monthly for thousands of organizations across the world including Best Buy, CareerBuilder, Expedia and Microsoft, plans to continue hiring technology specialists, software developers, sales, marketing, administration and customer service professionals.

The Indiana Economic Development Corporation offered ExactTarget, Inc. up to $11 million in performance-based tax credits and up to $225,000 in training grants based on the company’s job creation plans.  The city of Indianapolis and Develop Indy will support property tax abatement for ExactTarget before the Metropolitan Development Commission.

“ExactTarget’s tremendous success demonstrates that Indianapolis is an ideal place for young, growth-oriented tech companies to do business. ExactTarget’s positive impact on our tech sector helps position Indianapolis to become a global city and a leader in this industry,” said Mayor Greg Ballard. “We welcome the new jobs committed by ExactTarget and appreciate the company’s continued dedication to and investment in the city of Indianapolis.”

ExactTarget’s latest expansion announcement comes less than four weeks after biomedical equipment manufacturer Beckman Coulter announced plans to expand its Indianapolis operations for the third time in four years, adding up to 95 new jobs and $18.2 million in investment by 2013.

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