Netflix Chooses New Jersey For East Coast Film Production

The nearly $1B investment from Netflix to build a state-of-the-art East Coast production facility at the former Fort Monmouth is expected to create more than 1,500 jobs.

Governor Phil Murphy and Netflix announced this week that the entertainment company will develop a state-of-the-art East Coast production facility on the former Fort Monmouth campus in Monmouth County, New Jersey. The nearly $1B investment will be transformative for this property that has been largely vacant for more than a decade. Netflix plans to commit $848 million in capital investments to develop the more than 292-acre parcel, adjacent to Route 35 in Eatontown and Oceanport, into 12 state-of-the-art soundstages totaling nearly 500,000 square feet of new development, with the remainder of the property slated for redevelopment with supporting film uses and several community amenities. The project is expected to create more than 1,500 permanent production jobs and more than 3,500 construction-related jobs.

Netflix
Rendering of Netflix production facility in Monmouth County, NJ (Image: Netflix)

“This transformative investment will serve as a cornerstone in our efforts to create a thriving industry from whole cloth,” said Governor Murphy. “As a result of nearly a billion dollars in film production spending, New Jersey will further solidify its status as an emerging national leader in the television and film industries. Additionally, Netflix’s substantial direct investment will stimulate job creation and spark an entirely new ecosystem of housing, hotels, and ancillary businesses and services, bringing with it countless additional jobs and boosting the regional economy.”

“We’re thrilled to continue and expand our significant investment in New Jersey and North America. We believe a Netflix studio can boost the local and state economy with thousands of new jobs and billions in economic output, while sparking a vibrant production ecosystem in New Jersey,” said Ted Sarandos, Netflix Co-CEO and Chief Content Officer. “We look forward to working with Governor Murphy, his administration and local leaders to finalize this deal in the months ahead. We thank the FMERA Board and their staff for selecting Netflix as the winning bid and for supporting our mission to create a state-of-the-art production facility at Fort  Monmouth.”

Revitalizing A Military Base

Netflix’s plans for a sustainable, integrated film studio campus will be completed in two phases over the course of several years. The first phase of the project will include the construction of 12 soundstages that will range in size from 15,000 square feet to 40,000 square feet. Additional and ancillary improvements may include office space, production services buildings, mill space, and studio backlots, among other uses customary to the film industry, with the potential for consumer-facing components, such as retail and consumer experiences.

“Netflix’s decision to make a major investment in New Jersey is crystal clear evidence that Gov. Murphy’s commitment to building a thriving film and television industry in New Jersey is working. New Jersey is the birthplace of film, and under Governor Murphy’s leadership our state continues to be a place where production companies thrive,” said NJ Economic Development Authority (NJEDA) Chief Executive Officer Tim Sullivan. “This project marks an extraordinary next chapter in the redevelopment of Fort Monmouth following the devastating closure of the base in 2011.”

The announcement follows the authorization by the Board of the Fort Monmouth Economic Revitalization Authority (FMERA) of a Purchase and Sale & Redevelopment Agreement with Netflix for the property. The Board approved the decision at FMERA’s December 21st board meeting. Netflix was one of four applicants that submitted proposals in response to a Request for Offers to Purchase (RFOTP) issued by FMERA on March 8, 2022 with a deadline of June 6, 2022. Netflix received the top evaluation score. The deal now enters a due diligence period and local approvals process before being finalized.

Netflix will pay $55 million for the parcel, including a utility contribution of $5 million and the FMERA office relocation fee of $3 million, per the terms of the RFOTP.

“Our team is incredibly passionate about Fort Monmouth’s revitalization, and is committed to surpassing the Fort’s prior role as a major economic driver in the region,” said FMERA Executive Director Kara Kopach. “A project of this scale has the potential not only to create thousands of jobs, but will also result in significant investment on the Fort, and spur local development in support of the project. The magnitude of Netflix’s investment is an absolute windfall for our stakeholders and the State of New Jersey. We’re eager to see this project come to fruition.”

The parcel that will be developed by Netflix contains former residential, administrative, and R&D buildings, warehouses, workshops and additional general-purpose facilities in the Boroughs of Eatontown and Oceanport, within the Main Post section of Fort Monmouth. It is conveniently located adjacent to State Route 35, providing easy access to the Garden State Parkway, Route 18, NJ Transit Bus Lines and County Route 11 (Oceanport Avenue), which provides direct access to the Little Silver NJ Transit Train Station.

“The closing of Fort Monmouth was a devastating economic blow to our region, one from which we continue to strive to overcome,” said Senator Vin Gopal. “The Netflix plan to develop a production facility on the fort’s campus in Monmouth County, creating both permanent production jobs as well as construction jobs, will be a welcome boon to our economy. I want to commend both NJEDA and FMERA for their tireless work in promoting the economic potential of the region, and for bringing back the commercial vibrancy of the Fort Monmouth area. This Netflix redevelopment will certainly play a starring role in that continuing revitalization.”

“New Jersey was the birthplace of the modern film industry, so we’re glad Netflix is helping to bring it back to its roots with this major investment in people and production facilities here in Monmouth County,” said Senator Declan O’Scanlon. “This is truly exciting since the redevelopment of Fort Monmouth to ensure it fulfills its massive potential has been a goal of so many of us for so long. I want to thank everyone who was part of this collaborative, bipartisan effort including the Governor, the Fort Monmouth Economic Redevelopment Authority, Tim Sullivan and the EDA staff, the Monmouth County Board of Commissioners, and the Oceanport and Eatontown local elected officials. Job well done!”

“My fellow Commissioners and I are honored to have been in long time discussions with Netflix, along with County Administrator Teri O’Connor, and we thank them for acknowledging the County’s role as a partner in this tremendous undertaking. The County looks forward to continuing to work with Netflix and FMERA to bring this project to fruition and we stand ready to support them with all of our resources,” said Monmouth County Commissioner Director Thomas A. Arnone. “This project is vital for the future of Monmouth County as it will bring thousands of jobs to our surrounding municipalities.”

“A little over a decade ago, Oceanport’s most important economic and social driver, Fort Monmouth, closed. When the Fort shut down, jobs disappeared, families moved away, and an empty, barren, Fort Monmouth served as a constant reminder of what we had lost. From a redevelopment standpoint, however, what has transpired over the past six years or so in the Oceanport section of Fort Monmouth has been nothing short of remarkable. Netflix’s arrival allows for an incredibly advantageous and creative re-use of this property and will serve to restore a great deal of economic vitality and social energy to Oceanport and Monmouth County at large. Oceanport is thrilled to be part of this proposed redevelopment and we look forward to participating with Netflix in the continued economic and social revitalization of Fort Monmouth” said Oceanport Mayor Jay Coffey.

“The Borough of Eatontown is excited to participate in what is most likely the largest and most complex redevelopment project in the State. While nothing can fill the emotional void left by the closing of Fort Monmouth, this project will provide a strong economic boost to the region and attract an exciting and vibrant industry to the area,” said Eatontown Mayor Anthony Talerico, Jr.

Considering New Jersey for your company’s relocation or expansion project? Check out all the latest news related to New Jersey economic development, corporate relocation, corporate expansion and site selection.

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