HARIBO Picks Wisconsin For First North American Manufacturing Facility

The German candy maker will invest $242M and employ 400 at a new facility in Pleasant Prairie, expected to open in 2020.

HARIBO, the German-based confectionary company and maker of the popular “GoldBear” gummi candies, has selected Pleasant Prairie, WI as the site of its first manufacturing facility in North America. At $242 million, the HARIBO project is one of the largest investments of new operations by an overseas company in Wisconsin history. It is expected to be completed in 2020, and employ 400 people.

Haribo“HARIBO has already been in the process of selecting a location for a first manufacturing facility in the USA for several years. In an elaborate process, we have examined many different sites. We are very excited to announce this important decision today,” said Rick LaBerge, chief operating officer of HARIBO of America Inc.

“As we are embarking on building one of the largest facilities in the confectionary industry, this location provides ideal conditions to further grow HARIBO’s successful business in the USA,” added Wes Saber, executive vice president/chief financial officer of HARIBO of America Inc.

As part of the state’s foreign direct investment efforts, Governor Scott Walker and Wisconsin Economic Development Corporation (WEDC) leaders have proactively been meeting with business executives around the world to promote the state’s assets and make a strong case about why those companies should establish new operations in Wisconsin.

“On behalf of the state, I want to thank HARIBO for its decision to establish its North American manufacturing operations in Kenosha County, and I applaud the company for its commitment to Wisconsin,” said Gov. Walker. “As a global company with products that are loved by millions, and a legacy that dates back nearly a century, HARIBO is a great fit with the many other iconic companies that already call Wisconsin home. The state’s business-friendly climate and strong fiscal management, along with our dedicated workforce and reliable infrastructure, are among the many reasons HARIBO decided Wisconsin was the right choice for this facility.”

WEDC worked closely with local, county and regional officials to ensure that the state could meet HARIBO’s needs for what will be one of the largest U.S. manufacturing sites in the confectionary industry. WEDC is continuing its discussions with the company regarding possible incentives for the project.

“This project would not have been possible without the outstanding partnership between the company, state government and local and regional officials, who have worked tirelessly on this project for months,” said Gov. Walker.

“This is a sweet day for Kenosha County,” added Kenosha County Executive Jim Kreuser. “HARIBO’S decision to invest in our community and make this the location for their first U.S. production facility will have a tremendous impact on our county and our state. We are incredibly excited about this investment and the long term positive impact it will have on our entire area and residents.”

“HARIBO’S decision to choose southeastern Wisconsin for its first North American production facility is a breakthrough achievement for Wisconsin,” said Gale Klappa, chairman of WEC Energy Group and co-chair of the Milwaukee 7.  “The HARIBO “GoldBear” brand is known and beloved worldwide, and southeastern Wisconsin will soon be home to one of the largest, most sophisticated confectionary plants in America. This is the strongest evidence yet that our people, our assets, and our business climate are highly attractive to global companies.”

Relocating or Expanding Your Business In Wisconsin

Considering Wisconsin for your company’s relocation or expansion project? Check out Business Facilities’ Wisconsin Incentives and Workforce Development Guide.