Sowing Seeds For The Ag Industry

Despite slow growth predictions, the agriculture industry is seeing new technologies move agribusiness forward.


In a groundbreaking move for the future of sustainable food production, the Lubbock Economic Development Alliance (LEDA) recently announced the expansion of Plant Agricultural Systems (PLANT-AS) in Lubbock, TX. PLANT-AS is an infrastructure service provider that aims to support localized fresh produce demand worldwide. The company focuses on enabling the transition to more sustainable methods of food production, distribution, and consumption by digitizing the fresh produce supply chain, enabling greater transparency and traceability from field to plate.

PLANT-AS announced a $670 million capital investment to the Lubbock community, employing more than 900 full-time employees. As part of its Phase One domestic operations rollout, the company will develop more than 1,100 acres of advanced Controlled Environment Agriculture (CEA) production in West Texas. The Lubbock project alone will encompass 13.3 million square feet of advanced CEA production facilities on 700 acres, using state-of-the-art hydroponic technology to grow fresh produce, including leafy greens and vine crops.

Lubbock Texas LEDA, PLANT-AS
PLANT-AS is investing $670 million in the Lubbock, TX community and will employ more than 900 full-time employees. (Photo: Lubbock Economic Development Alliance)


LEDA and the Amarillo Economic Development Corporation have partnered to bring this project to West Texas, with PLANT-AS also planning an additional 400 acres in Amarillo. The combined production footprint in West Texas will serve the region and have a significant impact on a global scale.

The need for more domestic food production is becoming increasingly vital as the U.S. population continues to grow, with Texas projected to double its population by 2050. LEDA President and CEO John Osborne emphasized that the PLANT-AS expansion through this regional partnership not only helps provide food for the growing population but also ensures food security with cutting-edge technology that traces where and how food is produced.

One of the key advantages of PLANT-AS advanced production facilities is their efficient use of resources. Hydroponic systems use 70% to 90% less water than conventional agriculture, making it a landmark advancement in resource management for the region. PLANT-AS has been at the forefront of CEA, which has proven its utility in addressing resource constraints and environmental variables.

This expansion marks the beginning of a new era in sustainable food production in West Texas. This project not only addresses the immediate need for more domestic food but also positions the South Plains as the premier region for safe, quality food production.

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