Fuzic, a marketing tech platform that provides custom audio advertising and licensed music for location-based businesses, will expand its operations in Fishers, IN, creating up to 255 new, high-wage jobs by 2020. The company will invest $3.66 million in a new office in the Braden Building in Fishers’ Nickel Plate District, tripling the size of the company’s current office footprint. The new office, which the company plans to move into in January, will support the development of its software as a service-based marketing platform that enables companies to centrally control music, messaging and advertising to any degree of personalization in their stores.
“Indiana is an outstanding state to launch and grow a business,” said Brent Oakley, chief executive officer of Fuzic. “We’re especially proud to be part of the Fishers tech scene and contribute to this great community that was just named by Money Magazine as the top place to live in the country.”
Fuzic is growing rapidly since its launch in January 2016, with hundreds of organizations around the world adopting its platform, ranging from small companies to large organizations with thousands of locations. Founded by Oakley with the concept of marketing to customers at his central Indiana-area Prime Car Wash locations, Fuzic plays customized audio marketing messages that are recorded and mixed with a custom music playlist. Earlier this year, the company gained former Salesforce Marketing Cloud chief executive officer Scott McCorkle as its executive chairman.
“The tech scene in the Indy region is incredibly vibrant, and Fuzic is a great example of the outstanding innovation happening in these companies,” said McCorkle.
The Indiana Economic Development Corporation offered Fuzic Inc. up to $3,355,000 in conditional tax credits and up to $145,000 in training grants based on the company’s job creation plans. These incentives are performance based, so until employees are hired, the company is not eligible to claim incentives. The Fishers Redevelopment Commission will consider additional incentives at the request of the company.
“The rapid growth of Fuzic and Indiana’s tech community is music to my ears,” said Governor Eric J. Holcomb. “In Indiana, our business environment is hitting a high note with low taxes, affordable cost of doing business and world-class network of talented Hoosiers. That perfect harmony is taking our economy to the next level of growth, especially in the technology sector, with tech job growth in Indiana currently outpacing the nation.”
“Brent and the Fuzic team exemplify the entrepreneurial spirit that thrives in Fishers,” said Fishers Mayor Scott Fadness. “Fuzic’s exponential growth is a testament to their drive and the unique innovation ecosystem we’ve built here. It’s exciting to see the momentum continue to grow as we move Fishers forward as a smart, vibrant, and entrepreneurial city.”
Central Indiana has developed as a top U.S. technology hub, with tech-related jobs growing in the region at a rate that is double the U.S. average and the fifth fastest growing in the nation, according to commercial real estate firm CBRE. Fuzic’s news continues major technology-related job growth announcements just this year from companies including Infosys, Knowledge Services, myCOI and Levementum.
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