LightInTheBox Holding Co., Ltd., a global online retail company that delivers products directly to consumers around the world, has announced that it officially opened its first self-operating North American fulfillment center in Reno, NV on January 28, 2015. Located adjacent to Reno-Tahoe International Airport, the facility will provide fulfillment and return services for orders across the United States and further all over North America.
LightInTheBox started the North American Fulfillment Center project in late 2014 in collaboration with the company’s technical team in Seattle, which helped with the preliminary site selection and renovation. The team is currently providing the full scope of technical and operational support for the company’s global order processing and inventory management. This effort is part of the company’s strategy of establishing leadership in global e-commerce fulfillment and logistic planning. The company opened its self-operating European fulfillment center in early 2014.
Alan Guo, Chairman and CEO of LightInTheBox, commented, “Last year, we were very glad to see a significant increase in customer satisfaction with the addition of our European fulfillment center. After months of hard work, we were excited to deliver the very first package from our first self-operating global fulfillment center in North America on January 28, 2015. The facility will be increasingly responsible for shipping and return services in the United States, and more broadly, it represents the execution of an important component of our strategy of providing localized services globally, in order to improve logistical efficiency and enhance customer satisfaction.”