LiveXChange Update: Enabling The American Dream Is Not About Jobs
In his LiveXchange seminar, “Enabling the American Dream,” Edward Burghard, CEO and Manager of The Burghard Group, introduced his Strengthening Brand America Project. The initiative helps economic development professionals better understand how to leverage the power of place branding as a strategy to become more globally competitive for capital investment.
The message of Burghard’s presentation was “It’s NOT About Jobs. It’s About Enabling Residents To Better Achieve The American Dream.” Burghard argues that the ability to realize the American Dream is different depending on where you live. The ideal location is one that delivers the assets a company requires AND enables employees to achieve the American Dream. Locations where the American Dream is perceived to be more achievable have a competitive advantage in capital attraction that can be leveraged in their branding efforts.
You might like:
- Business Facilities’ 11th Annual Rankings Report: Metro and Global Rankings
- Eli Lilly and Company To Expand Indianapolis R&D Headquarters
- Business Facilities’ 2015 Metro Rankings Report: Austin, Nashville, Raleigh Are Metro Frontrunners
- Business Facilities’ 2015 Metro Rankings Report: Indiana Metros Are Exports Leaders
- Business Facilities’ 2015 Global Rankings Report: China Leads In Renewable Energy Investment
- Business Report: Tennessee – DENSO Manufacturing Expanding in Maryville, TN
- Business Report – California: Largest Solar Facility On Earth Goes Operational
- Alcoa Expands R&D Center Near Pittsburgh
- Business Report – North Carolina: Growing Innovation Throughout The Tarheel State
- U.S. Innovation Hubs: Inventing the Future