Moves From Silicon Valley To Detroit Tech Hub Co-Founders Jay Gierak and Nathan Labenz (Photo:

Executives at, a website that uses Facebook to bring the business referral process online, has announced the company would be moving from San Francisco to downtown Detroit’s technology district to grow its business. The company will move into the M@dison Building, a tech hub designed to encourage collaboration among local entrepreneurs and their budding companies.

Company co-founders Jay Gierak and Nathan Labenz are both from the Detroit area and attended Harvard University, where they were classmates and housemates with Mark Zuckerberg and the other founders of Facebook. Gierak and Labenz moved to Silicon Valley after graduation to build, which launched in 2010. helps small companies that heavily rely on word-of-mouth referrals to acquire business and build a reputation through testimonials. The site also helps consumers find professional help they can trust when making important purchases such as a mortgage or insurance, directly through Facebook.

“Downtown Detroit is developing something special around its burgeoning tech community, and we want to be part of it,” said Labenz. “We are excited to collaborate with other Detroit-based companies that are making a positive impact, and we are eager to grow our business with some of the best tech talent in the country.” will join other tech and creative companies, such as Twitter, Detroit Venture Partners, Skidmore Studio, and Detroit Labs, in the M@dison Building. These companies are committed to making Detroit a technology hotbed. currently employs six team members, however the company plans to hire more software engineers when it lands in Detroit.

“The fact that is moving to the M@dison Building from Silicon Valley is more proof that downtown Detroit’s energetic tech core has something to offer up-and-coming technology companies,” said Dan Gilbert, founder and chairman of Rock Ventures and Quicken Loans.

“It’s promising companies like that will continue to strengthen the city’s tech environment —and downtown Detroit as a whole—as more people relocate and bring bright ideas with them,” Gilbert added.


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