What’s in a Name?
For years now, state and local economic development marketers across the country have been pursuing the holy grail of a catchy tag line that engraves their location on the subconscious of the nation. The success stories are, well, memorable. Mention Las Vegas and “What Happens in Vegas, Stays in Vegas” immediately pops into your cerebellum. New York is synonymous with “The Big Apple.” Of course, along the w ...
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